I’d like to thank the folks from Beam Suntory and their PR teams for sharing this sample with no strings attached.
Let’s just get the elephant out of the room first. I haven’t been too nice to members of the Basil Hayden line-up the last few times I’ve reviewed them. I used to see Basil Hayden as a great entry into bourbon. Gentle, approachable, and just upscale enough in price and design to attract the eye of people who don’t know anything about bourbon. 10 years ago it was a great strategy for bringing people into the Bourbon fold. Then the expressions got just … weird, the price went up, and those new expressions didn’t seem to showcase the approachable to entry-level mentality that I had assigned the brand.
And yes, I’m aware this is a “me problem” not a “brand problem.” It was just the only way I could square what the brand was with what the product(s) cost. But now, Basil Hayden has a new product out that I think could slot right into my early thoughts about the brand. Basil Hayden Subtle Smoke is a terrific introduction to smoked whiskeys. I’m just going to lay that out right away.
But wait! I hear the old-timers say, “You hate smoked whiskeys. How can you give this a fair shake?” And that is true. I am no fan of whiskeys that have a smoke influence. But, I do really like a smoked cocktail now and then. I used to add a half teaspoon of MB Roland Black Dog to an Old Fashioned now and then when I wanted a smoke influence. These days I use Smoke Boards for the same. And based on the way this product was described, it felt like it might be the first smoked whiskey I could enjoy neat. So I requested a sample and here we are.
So what is it? Well here is what the press release has to say:
Basil Hayden Subtle Smoke is crafted differently from most other smoky spirits. The steps to create this unique bourbon begin with toasting and lightly charring a secondary barrel. Afterwards, hickory-smoked chips are delicately ignited at a constant feed to produce smoke, which is then pumped into the barrel, resulting in soft, charred notes. This six-month secondary aging process provides a smoother, more subtle take on smoky spirits, and creates the perfectly sophisticated, yet approachable introduction to both bourbon and Basil Hayden.
And how does it taste? Let’s find out.
Basil Hayden Subtle Smoke
Purchase Info: This sample was provided by the producer for review purposes, the suggested retail price is $49.99.
Price per Drink (50 mL): $3.33
Details: 40% ABV. Finished in smoked barrels.
Nose: Butterscotch and (as the name says) subtle smoke.
Mouth: Gentle with smoke notes to start. Beyond that is cinnamon and caramel.
Finish: Short but warm. Notes of smoke and cinnamon.
Thoughts: I'm not a fan of this one neat. I'm afraid that, for me, the smoke is not subtle enough. But, as stated above, that is a “me problem.” If you like a kiss of smoke in your whiskey, this could be one to try. Because I do like smoked cocktails, I ended up trying it in an Old Fashioned. This paired wonderfully with my orange bitters, agave syrup, and a zested orange peel.
So the bottom line for me is that this is a meh when neat but plays very nicely in a cocktail (keep the dilution down though, it is only 80 proof). So because I like it in a cocktail, I’m giving it a like rating.
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