2020 Whiskey Holiday Gift Sets

The Jack Daniel's Tasting Calendar listed below was sent to me by Jack Daniels to help with this post with no strings attached. I thank them for their generosity.

It should come as no surprise that I am a frugal fella. After all, I’ve been married to an accountant for over 25 years. I doubt we would have made it this long if I didn’t tend to pinch pennies. It’s in light of this innate penny pinching that I tend to wander through the Holiday Gift Set aisles of my closest Total Wine.

I mean, I like free stuff. Especially free stuff that comes along with things I might have purchased anyway. And, of course, I did pick up one or two of those gift sets.

But it made me think, “my readers are pretty frugal folks too; I bet they also like free stuff.” And so this post was born. I reached out to my PR contacts to ask one question: “What free things are you giving away with your whiskey this year?” Between the responses to those emails and my own “research” in local liquor stores, I’ve compiled a list of Holiday Gift Sets to keep an eye out for. This is by no means a complete list as some of the companies dind’t respond.

Maker’s Mark

Let’s start with the one that inspired the question. I didn’t get a response to my question from Maker’s, but I found this lovely gift set at Total Wine for $21.99. It includes a 750 mL bottle of Maker’s Mark and two glasses with the Maker’s logo and a “Christmas Sweater” pattern etched into the glass.

Maker’s 46

Maker’s 46 is including a 750 mL bottle of Maker’s 46 and a “Limited Edition” bottle stopper featuring the Maker’s “S IV Star” logo. I’m not sure how useful this item will be, but it is pretty. And might be a fun conversation starter on your home bar. Total Wine is currently selling this for $25.99 in my area.

Four Roses Small Batch

Four Roses is packaging two rose-shaped ice molds along with their Small Batch Bourbon this Holiday season. It is only available in select states but should cost you about the same as a bottle of Small Batch without the gifts (roughly $29.99-$34.99). I kinda wish this was in my area. I can see myself playing with these a time or two before trying to adapt them to a directional freezing set-up...because I’m both a Four Roses fanboy and a tinkerer.

Ezra Brooks

Ezra Brooks is giving you the complete “on the rocks” experience by including an ice mold and a rocks glass along with a 750 mL bottle of their 90 proof Ezra Brooks. I haven’t seen this one locally, but they say it should cost you the same amount as Ezra Brooks would ordinarily. I like that glass (can you tell I have a thing for glasses? You can blame my wife for that.)

Crown Royal Whisky Tasting Calendar

While this isn’t a bottle with free goodies, it is a fun experience for those who like Crown and flavored Crown. This would be perfect for someone like my brother who isn’t a spirits drinker, but likes to take a bottle of Crown Apple out to the ice-fishing shack with him. This would give him four whiskeys that he would probably already like and might entice him to try the other two, that he probably wouldn’t buy on his own. This one is available nationally and MSRP is $44.99.

Crown Royal

This one wasn’t confirmed by the PR people, but I did see it on the shelf this year. It is a 750 mL bottle of Crown Royal and two rocks glasses with the Crown Royal logo on them. My Total Wine has this for $21.99.

Jack Daniel’s Holiday Countdown Calendar

Another one that is less about the "goodies” and more about the experience. Jack Daniel’s was generous enough to send this one over so that I could photograph it myself…and yeah, drink it too. According to the press release:

“The limited-edition calendar features 24 windows designed to reveal a special Jack Daniel’s item on each day leading up the December holidays, making it a perfect gift for whiskey lovers or the centerpiece of a new seasonal tradition. “Surprise” products featured in this year’s calendar include four 50ml bottles each of Jack Daniel’s Tennessee Whiskey and Jack Daniel’s Tennessee Honey, three bottles each of Jack Daniel’s Tennessee Fire and Jack Daniel’s Tennessee Apple, and two bottles each of Jack Daniel’s Tennessee Rye, Gentleman Jack and Jack Daniel’s Single Barrel Select. The calendar will also contain premium items, including four shot glasses with various logos from the Jack Daniel’s family of brands.“

This one isn’t available near me but where it is, its suggested retail price will be $79.99.

Jack Daniel’s

Once again, this one was not confirmed by the PR people, but it has a 2020 copyright on it, so I think it is current. If you like yourself a highball made using Jack Daniel’s (whether that is a Jack and Coke or a Jack and something else) then you’ll want to be on the lookout for this one. My Total Wine is selling it for $18.99.

Jack Daniel’s Single Barrel

I really have no idea if this is from this year. I suspect it may be overstock from last holiday season since it was on an endcap in the Rum section of my local Total Wine. (I took all these photos at Total Wine because they are busy enough that they don’t look sideways at a guy taking images of their stock without buying it.) This one comes with a large “Snifter” sized Glencairn glass with which to enjoy your single barrel of Jack Daniel’s. I’m not personally a fan of Glencairn glasses for drinking whiskey as I prefer the feel of a rocks glass or this one would have come home with me too.

Woodford Reserve

I suspect that this one is also overstock. I didn’t get a response from the Woodford Reserve folks about what they were doing this year, but I know this is the same as last year. I know that because last year, I bought two of them. I bought two because this box only comes with a single glass. But it is a very nice glass and I wanted more than one. It’s one I’ve reached for many times for my evening nightcap. It feels fancy.

So there you have it. These are the ones that you might find on your local shelves this year. I love these things. Mostly because I love whiskey memorabilia almost as much I like whiskey. I sometimes even buy the memorabilia without buying the whiskey. But usually only in a gift shop or an antique store.

Oh, and I did get responses from the folks who handle Jim Beam Small Batch Collection, Old Forester, and Barton/Buffalo Trace that they would not be doing any holiday gift sets this year. Just so that you are aware. Anything else that I missed, is either because it isn’t for sale near me or the PR folks never responded or both. But, that’s ok. This was long enough anyway. I hope you all had a safe and Happy Thanksgiving and that you aren’t getting too many Black Friday emails.


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Maker's Mark Wood Finishing Series 2020: Stave Profile SE4 x PR5

I’d like to thank the PR folks at Maker’s Mark for providing a review sample to me with no strings attached. Please note that the proof of the provided sample is slightly less than the finished product will be (110.0° proof vs 110.8° proof).

Sooo…I was really dumb. I’m cold smoking some cheese using the A-Maze-N pellet smoker tray inside my new smoker, right? It smolders at a much cooler temp than the lowest temp I can set the smoker itself for. Well, I wasn’t wearing gloves. And when I went to pick up the tray, I used one hand to grab the cold side and then the other to steady the hot side.

Yeah. I have a nice dimple pattern melted into the tips of the thumb and forefinger of one of my left hand. It’ll be a nice reminder to WEAR FUCKING GLOVES from now on. And since it happened just before I set out to write this, I am going to type as little as possible during the review of the new Maker’s Mark Limited Release tonight. Here are a few pertinent quotes from the Press Release.

“Since the introduction of Maker’s Mark 46, wood staves have become our tool of choice for unlocking and amplifying natural flavors already present in our classic Maker’s Mark – always purposefully and with a specific taste vision in mind,” says Jane Bowie, Director of Innovation at Maker’s Mark. “Where Maker’s Mark 46 was about creating a ‘bolder’ Maker’s, and the 2019 release was all about boosting the notes of baking spice and fruit, our 2020 Limited Release has been a quest to amp up those rich vanilla and buttery-caramel flavors that typically stem from our unique approach to seasoning our barrel wood outside for a full year.” 

This year’s limited offering differs from its 2019 predecessor by utilizing two stave styles – one drawing on vanilla, the other on caramel – that when married together yield a rich Maker’s Mark reminiscent of butter pecan. The multi-stave approach was the result of more than twelve months of experimentation with Maker’s Mark barrel producer Independent Stave Company. The first stave in the 2020 Limited Release, SE4, is made from Virgin French Oak, convection cooked at medium heat with a short toast period and responsible for much of the caramel flavor. The second stave, PR5, is made from Virgin American Oak and convection cooked at low heat very slowly over time to bring out vanilla.

Bottled at 110.8 proof, each 750mL bottle of the Maker’s Mark 2020 Limited Release will retail for a suggested $59.99 and will be available nationwide beginning in September, while supplies last.

Maker's Mark Wood Finishing Series 2020: Stave Profile SE4 x PR5

Purchase Price: This was graciously provided by Maker’s Mark for review purposes. The suggested retail price is $59.99 for a 750 mL bottle.

Price per Drink (50 mL): $4.00

Details: 55% ABV (final release proof will be 55.4% ABV). Uses two new staves made from Virgin Toasted American and French Oak (SE4 and PR5, not sure which is which).

Nose: Spearmint, lots of toffee, some oak, and herbal cherry notes.

Mouth: Toffee, herbal cherry, cinnamon, oak, and nutmeg.

Finish: Medium to long and spicy. Strong notes of cinnamon along with herbal cherry and nutmeg.

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Thoughts: This is really good. At first, there is just a ton of toffee. The herbal cherry notes threw me at first, but after a couple of sips, those spicy, herbal notes drew me in. Water amps up the sweetness and tames some of the herbal notes, bringing out even more toffee. I really like this one.


Did you enjoy this post? If so, maybe you’d like to buy me a cup of coffee in return. Go to ko-fi.com/bourbonguy to support. And thank you, BourbonGuy.com is solely supported via your generosity.

Of course, if you want to support BourbonGuy.com and get a little something back in return, you can always head over to BourbonGuyGifts.com and purchase some merch. I’ve made tasting journals, stickers, pins, and more.