New Baker's Bourbon Website Allows You to Learn More About Your Bourbon

So yeah, I know I don’t normally post news and really don’t go out of my way to highlight brand promotions, but when I got a press release about the new website for Baker’s bourbon, I was intrigued.

You know I am big on transparency. I’m a bourbon geek who loves to know everything there is to know about the juice in my bottle. It’s one reason I wish companies that source their whiskey would disclose the source of that whiskey. It’s more fun, and interesting, to know that the bourbon you are drinking is a mixture of Heaven Hill and Jim Beam than it is to wonder just where the juice in that bottle came from.

And that’s why I was intrigued by the new Baker’s bourbon website. They are giving you the chance to learn just a little more about the barrel your whiskey came from. Which since Baker’s is now a single barrel product is welcome. At least to me.

Sure, it’s a marketing gimmick to get you to buy more bottles. But if it helps you understand the differences between bourbon aged in different warehouses and on different floors, I’d say we all win.

Here’s how it works:

Grab your bottle of Baker’s and go to www.bakersbourbon.com/single-barrel-journey.

After you get through the age gate, enter the serial number on the neck tag of your bottle of Baker’s. Mine was 000426906.

From there you’ll learn what campus, what floor and rack the whiskey was aged in.

Some of this is already available on the label. But between the website and the label, you’ll know the campus, the warehouse, the floor, and the rack where the whiskey in your bottle was aged. Mine says warehouse CL-P on the label which seems to be a non-Baker’s warehouse by the map they give of the Clermont Campus.

From there you can discover the timeline of your bourbon.

You’ll get the barrel date, the dump date, exactly how old it is, and you’ll also get some fun facts about what happened in the meantime. Including what happened in history the month your whiskey was barreled and the weather it was subjected to while it aged.

At the end, you’ll get a summary image of the info you learned. And for a limited time, they are offering a little more. I’ll let the PR email talk now:

To Go Even Further “Behind The Barrel” (For A Limited Time!)

  • At the end of the journey, you will be prompted to enter the limited-time program with your name, email and date of birth

  • Check your email to see if you were one of the first people to make the cut for our one-of-a-kind special offer - a unique photo with Baker Beam himself in front of your bottle’s rackhouse and/or an exclusive tasting with Freddie Noe!

So there you have it. I know this reeks of a paid ad, but it isn’t. I just thought it was neat and agreed to share in case you also think it is neat. I even turned down a free bottle of Baker’s and bought my own down at my corner liquor store. (I really enjoy Baker’s so that wasn’t a hardship.)

Regular posts back tonight.


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Old Tub Bottled in Bond: Revisited

I’d like to thank the PR folks at Jim Beam for providing a review sample to me with no strings attached.

It has been a little over two and a half years (943 days) since I last took a look at Old Tub Bourbon from Jim Beam. And honestly, I don’t usually revisit things this soon. But then the announcement came out that Beam would be doing a limited edition national release of the product. And since I didn’t have an overly positive reaction to it last time around, I decided to reach out and see if they’d send over a sample instead of spending my own money on it. They were happy to do so.

Now, I never used to have the best opinion of Jim Beam. I think I was influenced by both the low opinion of others as I got into bourbon. That and I’ve come to realize that I had a definite lack of appreciation of grain forward bourbons. However, in the last three or four years, I’ve learned an appreciation for a well-crafted grain-forward bourbon. One where the barrel hasn’t entirely taken over. And honestly, there have been a lot more Beam bourbons on my shelf because of that.

So based on my previous rating of “meh” (as a reminder meh means fine whiskey just not to my tastes). I decided that with more people being able to sample this Bottled-in-Bond Bourbon, it would only be intellectually honest if I also gave it another try. If my palate had evolved to the point where I liked it, it would be doing a disservice to you to not inform you of that fact.

Plus…free whiskey.

Old Tub Bottled in Bond: Revisited

Purchase Info: This was graciously provided by Jim Beam for review purposes. The suggested retail price is $22.99 for a 750 mL bottle.

Price per Drink (50 mL): $1.53

Details: Non-chill filtered. Non-carbon filtered. Bottled in Bond. 50% ABV.

Nose: Nutty with notes of caramel and mint/menthol.

Mouth: Warm in the mouth with notes of cinnamon candies, oak, and roasted peanuts.

Finish: On the shorter side of medium length. Peanut butter, milk chocolate, and oak.

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Thoughts: When I am relaxing, I usually drink bourbon out of an old-fashioned glass. I had my initial pour in one of these glasses, it was delicious. To me, this bourbon doesn't fare as well in a Glencairn glass. But that's ok, I hate drinking out of a Glencairn. I'm upgrading this to a like.

I asked the PR guy and he assured me that this is the same juice that they sell at the gift shop, just now more widely available. I guess it just goes to show that our palates are constantly evolving. Two and a half years ago, I was just starting to like grain-forward bourbons. But as I tried more of them (everything from some of the Willett brands to Beam to a lot of the more inexpensive Heaven Hill stuff), I developed an affinity toward them. Sure I don’t like them nearly as much as a $100 15-year-old barrel-proof bourbon, but I totally grade on a curve. This makes a decent everyday sip when neat and a more-than-decent mixer. They recommend an Old Fashioned and I will happily concur with that.


Did you enjoy this post? If so, maybe you’d like to buy me a cup of coffee in return. Go to ko-fi.com/bourbonguy to support. And thank you, BourbonGuy.com is solely supported via your generosity.

Of course, if you want to support BourbonGuy.com and get a little something back in return, you can always head over to BourbonGuyGifts.com and purchase some merch. I’ve made tasting journals, stickers, pins, and more.