It's Bourbon Heritage Month and I just got back from Kentucky so I thought it might be a good time to highlight some Bourbon Fun. Tonight, I’m taking a look at the Old Forester Distilling Co. A new visitor experience on Whiskey Row in Louisville, KY.
Hey! I’m back from my annual trip to the Kentucky Bourbon Festival…only this year, I really didn’t go to the Festival all that much. I only went to two events that were officially part of the Festival, and only one was a paid, ticketed event. It’s odd, but I might be falling out of love with the KBF. All of the prices have increased to the point where I just don’t want to pay them anymore. Which, on one hand, really sucks. I don’t like to be priced out of things I enjoy (welcome to bourbon in 2018…amirite?) But on the other, it did allow me to have a lot of other experiences that I normally wouldn’t have had time for.
Experiences like tours of some of the new distilleries (or distillery-like experiences) that have popped up since I last took the time to wander away from Bardstown. One of the tours I took was of the new Old Forester Distilling Co. experience on Whiskey Row in Louisville.
When you walk in the door, you are immediately greeted by a large brick and wood room that contains a desk for checking into your tour (or buying tickets) and a waiting area. This is where your tour will start. Depending on how early you arrive, you may decide to visit the gift shop. they will certainly let you, but in true Disneyland fashion, you will also exit the tour into the gift shop as well. So when you give them your money is up to you.
If you choose to visit the Gift Shop before you take your tour, you will be greeted with the best view of the tall copper column still (as well as branded merchandise and multiple bottles that are available for purchase).
By a strange coincidence, one of my fellow tour-takers was a distiller from England who was there as a guest of Brown-Forman and Campbell Brown, the President of Old Forester (who also tagged along for a good portion of the tour as well). This meant that not only were there a few more geeky questions than you normally find on a typical bourbon distillery tour, but we also got a few more candid and honest answers than you would usual too.
Above is the entry to the official “tour area” this area talks about their mash bill and the benefit of Kentucky water.
One of the especially candid answers we received on the tour related to the fermenters (shown above). When the English Distiller (whose name or company I have forgotten) asked why they had open fermenters instead of closed ones, Mr. Brown answered that it was because it provided a better visitor experience and that they have closed fermenters in the big distillery. I enjoyed the candor. It’s refreshing to go on a distillery tour and not be overloaded with marketing speak.
When we stopped to take a look at the still, which I had already seen in the gift shop, I turned around and looked at the other wall which featured these windows showing where spirit at various parts of the distilling run would be visible. One thing I liked about the tour, was that it was really set up to be an education in to how bourbon is made for the average consumer. They wouldn’t have had to have made all the extra graphics to explain what was going on, but they took the time to do it. Nice touch.
Of course the highlight of the tour was the barrel making area. And not just because we happened to have one of the cooper’s grandfather and other older relatives on the tour with us (though watching the young kid sneak up to surprise an elderly great-aunt with a hug was heartwarming as well). Once again, they showed all the steps and let us know which pieces of equipment were state-of-the-art and which were from a previous era of barrel making. More refreshing candor. Some things were just there because it made a better show on a small scale, not because they were efficient on a large scale.
This was our tour guide (I forget her name because her hair covered her name tag and I’m bad with remembering names at the best of times). In any case, she was excellent. Normally, I have a conversation with myself regarding the things they are over simplifying or just plain getting wrong. I didn’t have that conversation here. She was very knowledgeable and I don’t remember a single of noticeable error.
This was a pretty cool machine. It was a hydraulic press that put the hoops on the barrel. I don’t remember seeing anything like this when I toured Independent Stave a few years ago, but my memory is notoriously bad (and it may have been behind the scenes as well). Still, having been a metal-stamping press operator for a few years after high school, this looked like much more fun (and much less noisy) than those were. It even had a JoyStick!
Of course after you build a barrel, you need to test it. And this was where my fellow tour taker’s nephew/grandson came in. He basically adds some water, fills it with air and looks for bubbles.
This is a fairly small distillery by big bourbon standards, but it is a working distillery none-the-less. And they say that some of the liquid that is being made on sight is also being aged on site. Not sure how I’d feel about all that flammable liquid being there, if I was Duluth Trading Company next door.
And this is a bottling line. Once again, it seemed like it was there so you could see a bottling line and learn what they do. It was running pretty slowly compared to others I’ve seen in other distilleries.
And no tour would be complete without a tasting at the end. This tour offered tastes of Old Forester 86 proof, Old Forester Statesman, and Old Forester 1897 bottled in Bond.
Overall, I really enjoyed the tour. There was little, to no, “Marketing BS” and the entire place was set up not only to show you how bourbon was made, but also to help you learn about how bourbon is made. Plus it was fun! And honestly, that’s just as important at the end of the day.
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