What to try when you haven't tried much yet.

It's not unusual for people to send me an email me with questions about how they can get started on their bourbon journey. Often, they've dabbled, but are looking to get more serious. 

With Bourbon, there are a surprisingly significant number of flavor profiles on the shelf. It's weird. Almost all bourbon is made with the same three or four ingredients: corn, barley, and rye or wheat. And yet, the flavors produced range from floral and fruity to spicy and dry with an entire library of flavors in between.

I'd say that the quickest way to find out what you like is to try different things. But don't jump straight to the top shelf and only buy barrel-strength bourbons with age statements in the double digits. Don't get me wrong. These are probably very fine bourbons. But I wouldn't start there. First, they are expensive. And if the goal is to try as many as you can, it is helpful if you don't have to miss a mortgage payment to do so. Secondly, if you were to take a big swig of George T Stagg unknowingly, you are probably going to sputter and choke and possibly decide that bourbon is not for you.

So, what to do? Well since bourbon has so many flavor profiles, I think that the best idea is to run to the store or your local bar and try some of the delicious, yet affordable offerings out there that show off these distinct flavor profiles. And yes, I've compiled you a shopping list.

Maker's Mark

Due to being owned by one of the largest bourbon producers in the country, this red-headed darling is available at almost every liquor store and bar you'll come across. Made with wheat as its flavoring grain, Maker's Mark is a sweet and soft bourbon. It shows caramel, custard, fruit, and baking spice. It's inexpensive, ubiquitous, and very tasty. This is a great bourbon for trying to decide if you like sweeter bourbon flavors.

1792 Small Batch Bourbon

Produced by the Barton 1792 distillery in Bardstown, KY, this bourbon is a great example of a dry bourbon. Dry bourbon is a little different than dry wine, but it follows some of the same ideas. Namely, that sweetness is not the major flavor component. All bourbon is sweet, to an extent, but I find this bourbon brings a lot more peppery heat to the party. It feels like it evaporates in the back of your throat. This is a good one to see if you like drier bourbons and peppery spiciness. 

Buffalo Trace

When speaking of bourbon, spice can mean two different things. It can mean spicy like the heat of a red pepper or it can mean spicy like the ground spices you put in cookies. In the case of Buffalo Trace, we are talking about the latter. Buffalo Trace bourbon leads with cinnamon and nutmeg flavors before adding in maple and custard flavors. Buffalo Trace is the perfect bourbon to see if you like bourbons that feature baking spice as their main flavor component.

Four Roses Small Batch

Most of the time, floral flavors are a by-product of the yeast used for fermentation. Along with carbon dioxide and ethanol, these little guys create flavor compounds that, if treated nicely, survive through distillation and maturation. Four Roses Small Batch Bourbon is a perfect example of a floral bourbon. Floral and fruity notes start at the nose, mix with sweetness and spice in the mouth and hang around into the finish. If you want to know if you like floral and fruity bourbons, try Four Roses Small Batch.

Wild Turkey 101

At six to eight years old, Wild Turkey 101 is a good example of what some extra time spent in the barrel can bring you. It is filled with the flavors of sweet caramel, ginger, and oak. Think you don't like the taste of oak? Remember that 100 percent of the color and more than 50 percent of the flavor of a bourbon come from the oak barrel it is stored in. Wild Turkey is a complex, yet inexpensive bourbon, and it is a good choice to see if you like oakier bourbons. 

So there you have it. Five bourbons to get you on your way. After you identify what you like and what you don't like about each bourbon, then you can start expanding your horizons. And of course, it goes without saying that you should be taking notes along the way. After you've been at it for a while go back and revisit some of the ones you tried early on to see how your palate has changed. I think you'll be surprised to find out that you now like some of the ones you didn't previously or that you don't care for some of those you thought were favorites. 


And here's the sales pitch. Are you looking for a journal to take your notes in? Well, at BourbonGuyGifts.com I offer hand produced bourbon tasting journals for a reasonable price. Of course, I offer many other hand-crafted items for sale as well.

Heartbreak and Hope (and then Maker's 46 Cask Strength)

It’s autumn here in the Northern Hemisphere. The time of year, in North America when minds turn to falling leaves, kids in school, the upcoming holidays, whiskey and football. In my case, college football. Specifically Minnesota Golden Gopher football. 

I grew up in Wisconsin. A place where the state of Minnesota is deemed a slightly better neighbor than a garbage dump, Illinois or Michigan. But only just. There is no real reason for the enmity. The two states are much more alike than they are different. The land is mostly farms, trees and lakes. The people are mostly farmers, hunters, fishers. They are both mostly rural with a single large population center. Historically, the politics in both both leaned left but with a hearty dose of wariness about new people and ideas when you got to the Northernmost reaches. There seems to be one of those conservative blips happening in my former home right now, but the point still stands that these two states are much more alike than they are different. They are two siblings always sniping at one another. Each convinced that the other is an idiot. 

This, of course extends to their football teams. In the, increasingly hard for me to care about, NFL you have the Packers and the Vikings in the same division of the NFC. And across both sides of the border, you have both Packers fans and Vikings fans. Many of the fans of both teams are insufferable, spewing venom everywhere. I once watched a Viking fan swear at a little kid for wearing a Packer shirt and I’ve seen Packer fans do equally unspeakable things. 

In college, you have the Wisconsin Badgers and the Minnesota Golden Gophers in the same division of the Big Ten. In these parts, college fans can be less venomous than the fans of the pro teams. Not always, but as a general rule you can see Badger fans hoping the Gophers win certain games and Gopher fans hope that the Badgers win certain games. Still, growing up in my family in Wisconsin, you were expected to love the Packers and the Badgers and never waver. And I didn’t. Until I enrolled in the University of Minnesota after high school. 

When I was choosing colleges, there were exactly two schools in the general vicinity of home that offered the Astrophysics that I thought was going to be my calling. And neither had a Badger for a mascot. One was the University of Minnesota and the other was the University of Michigan. Growing up Badger was hard. At the time they were going through a spate of eight straight losing seasons and before that only occasionally flirted with respectability. Going Gopher wouldn’t be any easier, they’d been floating around the bottom half of the Big Ten for thirty years. Michigan on the other hand, was Michigan. That was a team it would be easy to be a fan of. They hadn’t had a losing season in 26 years. Quite a bit longer than I had been alive at that point. 

But the football team is only a determinant of which school you go to if you are a football recruit. As you might have guessed from my choice of major above, I was not a football player. And so I went with the closer and cheaper option in Minnesota and forever changed my college football allegiance. I’ve always had a special spot in my heart for the Michigan-Minnesota game though, both because they are historic rivals and because of my own history. 

All of which brings me to this past Saturday and the game between a heavily-favored Michigan Wolverines and the Minnesota Golden Gophers. Michigan was ranked as the 15th best team in the country. Unranked Minnesota was not living up to expectations. Michigan’s coach was the new hotness, a former player returning home from coaching his way into the Super Bowl. Minnesota’s coach had just retired a few days before due to complications from epilepsy after bringing the program back to the brink of respectability. 

Going into it, this was a game that I expected my team would lose. But then, a funny thing happened. The Gophers were competitive. More so than they should have been with a extensive injuries and an interim coach. The lead went back and forth before the Gophers finally went ahead on a last second touchdown. But upon review it was determined that the player was down one yard short of the goal line giving them 19 seconds to go the final three feet to win an emotional game. But after two tries, time ran out. They were half a yard short. 

In the span of 4 minutes I went from the highest of highs as my scrappy team looked to win an emotional game for a beloved coach to the lowest of lows when poor mistakes brought heartbreak. I am a fan of Minnesota Golden Gopher football and that means I am always prepared for heartbreak, but it also means that I always have hope that the next time my heart won’t be broken. 

It’s kind of how I feel about bourbon these days. No matter how much I pay, I’m prepared to be heartbroken. You feel like you can’t lose, that no one would put out a bourbon that expensive and have it be disappointing. But it happens more and more often. Fancy packaging hiding a mediocre product. And then there are times when the package gives you nothing and you just have to hope that you’ll be pleasantly surprised. Heartbreak and hope. Two sides of the same coin. If you don’t have hope that something can be good, you’ll never be heartbroken when it isn’t. But if you don’t hope for something to be good, why are you even buying it?

Maker’s 46 Cask Strength

Purchase Info: $39.95 for a 375 mL bottle. Maker’s Mark Distillery gift shop, Loretto, KY. 

Details: Bourbon finished with Oak Staves. 54.45% ABV. Remarkably plain packaging for something with the Maker’s Mark name on it.

Nose: Very sweet with caramel and vanilla. Nicely nutty with hints of cherry, cinnamon clove and nutmeg. 

Mouth: Sweet and warm with the spicy tingle of cinnamon, clove and nutmeg. Chocolate, nuts, cherry and oak follow. 

Finish: Pleasant sweet warmth slowly reveals a bitter nuttiness and lingering baking spices. 

A little heart because I love this!

Thoughts: This is one of the times that, despite the homely package it comes in, you hope that a bourbon will be amazing and it turns out to actually be so. As you might expect from a bourbon put out by Maker’s Mark, this is an amazingly easy bourbon to drink at barrel proof. The warmth is not so hot that you’ll need to add water. It’s very sweet, but that sweetness is balanced by baking spices and other rich flavors. In fact, I’d say this might be one of the nicest desserts one could pour. I love this one. If you are in the area of the Makers Mark Distillery, as I believe this is only available at the gift shop, stop and pick some up.


BourbonGuy.com accepts no advertising. It is solely supported by the sale of the hand-made products I sell at the BourbonGuy Gifts Etsy store. If you'd like to support BourbonGuy.com, visit BourbonGuyGifts.com. Thanks!